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Make a food waste pledge and win prizes
Somerset Waste Partnership has teamed up with local authorities throughout the South West to create a month long campaign designed to help us all think differently about food, and win some outstanding prizes.
The new campaign, which will launch on 12th October is a first for the South West. 35 Local Authorities across the region are pooling expertise and resources to get the Love Food Hate Waste message out to residents.
Families in the South West throw out on average up to £50 worth of good food every month. That’s around £600 a year which could be put to better use or food that could have been eaten. With some clever shopping and creative cooking it’s easy to reduce the amount of food ending up in the bin and save money too.
By visiting the website, lovefoodhatewaste.com/southwest and making a pledge to reduce their food waste, Somerset residents could win some very special mouth-watering prizes and find out about local events.
The prizes include a gourmet weekend for four in St Ives or Ilfracombe, with food from two of the region’s top chefs, dinner for two in Dorset’s Restaurant of the Year 2009 or a bespoke cookery lesson for two at a Cookery School in Bristol.
Somerset Waste Partnership will be holding roadshows across the county to promote the SW Love Food Hate Waste campaign. Why not come along to play the ‘wheel of food’ game, discuss top tips for reducing food waste and even pick up a promotional gift - don’t forget to make a pledge too!
The launch event will be held at Angel Place Shopping Centre in Bridgwater on 12th October and to mark the occasion SWP are offering one lucky person a bumper prize to help them waste less food and save money. Other promotional items and prizes will be on offer at roadshows listed below.
Monday 12th October, Angel Place Shopping Centre, Bridgwater, 9.30 am to 5pm, launch event
Tuesday 13th October, area outside Victoria Town Hall, Crewkerne, 10am to 3pm
Thursday 22nd October, area outside Next, Taunton, 10am to 3pm
Tuesday 27th October, Sainsbury's Supermarket, Frome, 10am to 3pm
Friday 30th October, Farmers Market, High Street Burnham-on-Sea, 9am to 1.30pm
Tuesday 3rd November, Chartered Market, Magdalene Street, Glastonbury, 8.30am to 3pm
Wednesday 4th November, area outside the Market House, Castle Cary, 10am to 3pm
Friday 6th November, Wellington Square, Minehead, 9am to 3pm
Friday 13th November, outside the Council Offices, Williton, 10am to 3pm
The campaign website is full of tips and advice on portion size, food storage and use-by dates. It also contains delicious recipes – just click on the food you need to use up to be inspired.
To make a pledge, reduce your food bill and find out about events in this area, visit lovefoodhatewaste.com/southwest.
ENDS
Notes to Editors:
About Somerset Waste Partnership:
Somerset Waste Partnership manages waste and recycling services on behalf of Mendip, South Somerset, Sedgemoor and West Somerset District Councils, Taunton Deane Borough Council and Somerset County Council. SWP is an active member of the South West Recycling Forum (see details below).
Media Contact:
For Press enquiries, including interview requests, please contact Mark Blaker, Senior Communications Officer on 01823 625714.
General Contact:
Customer Services - 01823 625700
For a press pack and more information about SWWRF and the current campaign, contact Julie Everett or Liz Waugh at Coast Communications and Marketing on 01752 847135, or email Julie@coastmarcoms.co.uk
Pledge prizes
Gourmet weekend for four
The Elmfield is Ilfracombe’s groovy family-friendly independent hotel and restaurant, housed in a lovely restored Victorian villa. Offering all the facilities of a luxury hotel, there is a heated indoor swimming pool, a licensed bar and games facilities. But it’s the food which makes it special. Head chef Tom Frost sources the finest local produce - often organic –to create a modern British menu that’s executed with care and experience.
www.theelmfield.com
The Pedn-Olva Hotel is built on a rocky promontory, overlooking the ancient town and harbour of St Ives. Contemporary and romantic, the hotel has 31 distinctive bedrooms, a restaurant, bar, terraces and swimming pool. The hotel's Lookout Restaurant has offers a relaxed, high quality dining experience, with chef Mark Devonshire providing contemporary cuisine with an emphasis on local and seasonal produce - especially local fish. www.pednolva.co.uk
We've a prize of two nights' B&B accommodation for four with an evening meal on one night (excluding drinks) up to a total value of £100 for food. For a chance to win, sign up to the Love Food Hate Waste pledge at lovefoodhatewaste.com/southwest. The prize is to be taken by the end of March 2010 and is subject to availability and excluding Christmas, New Year
Dinner for two at Summer Lodge Hotel in Evershot, Dorset
The Summer Lodge is a highly acclaimed country house hotel, restaurant and spa and winner of Dorset's Restaurant of the Year 2009. The prize is an A La Carte dinner for two people which must be taken by the end of May 2010: dates subject to availability. www.summerlodgehotel.com
Cookery lesson for two at La Cuizine Cookery School in Clifton, Bristol
A 2 hour bespoke cookery lesson for two people including the ingredients. The lucky winners will be able to plan and prepare a tantalising 3 course express menu that follows La Cuizines style of using seasonal, local ingredients, whilst making the most of the nourishment hidden within food cooked with care and skill. The prize is up to a total value of £135 and must be taken by the end of March 2010 and Service dates are subject to scheduling and availability. www.lacuizine.co.uk
The South West Waste Recycling Forum (SWWRF)
SWWRF facilitates the exchange of information on Municipal Waste Reduction, Reuse, Recycling and Composting by developing links between Forum Members through regular Forum Meetings, seminars, visits and email information exchanges. SWWRF also contributes to Policy Development at Local, Regional, National and European level.
35 SWWRF member authorities are working alongside the Waste & Resources Action Programme (WRAP) and the Love Food Hate Waste Campaign. The partnership is running a month long campaign to promote waste reduction and encourage everyone to think more about how they can reduce food waste through simple changes in behaviour.
Improving efficiency is an important target for all the Local Authorities. Reducing biodegradable food waste across the region and sharing responsibility for getting the message out throughout the South West means that both carbon emissions and costs are will be reduced.
Campaign Funding
The Waste and Resources Action Programme (WRAP), the South West Regional Improvement and Efficiency Partnership (SW RIEP) and the Environment Agency, have supported the South West Love Food Hate Waste campaign financially and further money has been provided by a number of local authorities across the South West region.
Key facts from the Love Food Hate Waste campaign:
• We throw away 6.7 tonnes of food each year in the UK, when most of this food could have been eaten. (It’s not just peelings and bones – it’s good food.) That’s equivalent to filling Wembley Stadium with food waste 8 times over!
• In terms of environmental impact – producing, storing and getting the food to our homes uses a lot of energy. If we stopped wasting all this food, it would save the equivalent of at least 18 million tonnes of carbon dioxide. That’s like taking 1 in 5 cars off UK roads.
• Most of this food reaches landfill sites where it emits methane, a powerful greenhouse gas.
• At least £10 billion worth of food that could have been eaten is thrown out every year. UK householders are throwing out on average more than £400/year. This increases to £600/ year for families with children.
• We throw food out for two main reasons: 1) we cook or prepare too much, costing us around £4 billion per year; 2) we let food go off, either completely untouched, or opened/started but not finished, costing £6 billion per year.
• Since the Love Food Hate Waste campaign launched, nearly 2 million homes are feeling the benefits of cutting back on the food they waste, on average by 40% - saving them £164 so far each year.
• National figures show 7 million slices of bread are binned every day, along with 1 million slices of ham, 4.4 million whole apples, 1.3 million yoghurts and yoghurt drinks and 440,000 ready-made meals, with fresh fruit and vegetables topping the list.
Footnote on WRAP:
• For more information on the national Love Food Hate Waste campaign, visit: lovefoodhatewaste.com
• Key findings of our recent research on the nature, scale and causes of household food waste can be found at: http://www.wrap.org.uk/retail/food_waste/index.html
• WRAP helps individuals, businesses and local authorities to reduce waste and recycle more, making better use of resources and helping to tackle climate change.
• Established as a not-for-profit company in 2000, WRAP is backed by Government funding from England, Scotland, Wales and Northern Ireland.
• Working in seven key areas (Construction, Retail, Manufacturing, Organics, Business Growth, Behavioural Change, and Local Authority Support), WRAP’s work focuses on market development and support to drive forward recycling and materials resource efficiency within these sectors, as well as wider communications and awareness activities including the multi-media national Recycle Now campaign for England.
More information on all of WRAP's programmes can be found on www.wrap.org.uk
ENDS
06 October 2009
For further details contact Beth Prince
01823 625716
Email: Beth.prince@somersetwaste.gov.uk
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